You’re a small business owner with a great product or service; you’ve got a website and even a Facebook page, but for some reason, your revenue isn’t what it should be and your business simply isn’t growing. This is a common frustration facing many small business owners—but the question you have to ask yourself is: why is my business still stagnant?
As the experts in providing cutting-edge web design and social media services, at Point and Stare, we help businesses grow each and every day-so we’re well aware of the most common pitfalls and weak spots that we frequently have to address.
1. An outdated, complicated website
It’s not enough to just have a website—to successfully leverage your online presence to build your business, you need to have an amazing website that is simple to navigate and very user-friendly.
Websites should also be updated at least once a year. Keeping up with the latest web design trends will encourage repeat visits to your website while boosting your professional credibility and the impact of your brand image; for example, 2014’s hottest web design trends include larger, bolder images, Parallax scrolling and a more creative use of different fonts.
2. Poor searchability
Even if you’ve got a brilliant website, your target audience needs to be able to find that website; this means improving your website’s search engine optimisation (SEO). Having a keyword-rich blog on your website written specifically for SEO purposes is a great way of doing this. It’s also important that all of your site’s meta tags are optimised to make your website easier to find. These are just a couple of ideas for improving your site’s SEO—but there are many ways (both highly technical and fairly straightforward) for boosting your Google ranking and enhancing your site’s searchability.
3. Lack of awareness
Awareness of your brand, services and products is paramount if you want to run a successful business. Having a carefully crafted social media strategy can go a long way towards building your online audience and rapidly increasing your number of potential and existing customers; to effectively harness all of the potential of social media, the content you share must be highly targeted, creative and relevant, while using analytic tools to garner more fans or followers is equally critical.
In today’s highly digitised global market, the key to corporate growth is grabbing the online world by the horns and taking advantage of its limitless scope for promoting your business.
Contact us at Point and Stare today to learn how we can strengthen your online presence to help your business soar.