Step 1 of 3 - Company info 0% As a Point and Stare client, please complete the following form in as much detail as possible to help us properly understand your business and how our writing fits into your plans.Some questions might be irrelevant, that's fine, just skip those. Obviously, the more relevant information you can give, the higher the quality of the work we can do for you and the more value we can offer. It really is worth the effort! You can save and continue later after each page if you prefer. Please contact us with any queries or if there’s anything you’d like to discuss. Company infoProject title*Organisation*Your email* Who is your company? How big are you?Who are the people behind the product?What’s your history, philosophy, corporate policies and values?Who are the management team?Where are your locations/ offices?What’s the product or service?Do you have technical data, user guides, websites, customer feedback, press reviews?What image do you adopt?How has the project come about?Business/product USPs, benefits and differentiators?What does your product/service/organisation do that your competitors don’t/can’t?Where can we get the main bulk of the information I need?Have you won any awards or achieved any accreditations you wish to shout about? Copywriting objectivesWhat do you want the copy to achieve for you?What’s the concrete aim of the copy?What main messages do you want to get across?Do you need any original concepts to be used?What do you want a visitor to do as a result of reading?(This is known as a ‘call-to-action’ objective)Where will the copy be used?Include page size/format where applicableOnlinePrintBoth on and offlineOnline - URLPrintPlease provide estimated print size/ format information Details of this projectInclude approximate word/page countDeadline Date Format: DD slash MM slash YYYY Target audience/typical customerWho will buy your products and use your services?What motivates them?What are their main concerns?What is typically your customers’ biggest problem?Who is your reader? Where are they?Demographics: Age, gender, social classLife stage: No children, single, retired, young family, parents, post-childrenValues: religious, cash-conscious, environmentally aware, left-wing, right-wing, animal lovers, conservative, liberalRelationship to your brand: They know nothing about you, they’re prospects, customers, regular customers, brand advocatesWho are your competitors?Please supply 3 - 5 of your main competitors’ URLs? Style issuesYour preferences for how we should address your audience to show your organisation’s personality or voice.Voice and tone of writingWhat tone should the copy take? Informal, friendly, chatty etc? Any controlled vocabulary?Any words or phrases that must or must not be used? Do you have any specific keywords/phrases you would like used? Any third party involvementInterviewees? Client resources to be suppliedMagazine article and previously used writing supplied for reference.Any other information?What keywords/phrases do people use to search for your business on the web? What do people typically ask about your company and its products/services?What are the answers?Any other relevant background information?CommentsThis field is for validation purposes and should be left unchanged.
