With over 1 billion monthly active users and a faster growth rate than Twitter, Instagram is increasingly becoming the social media platform to beat. Given the numbers, it’s no wonder that so many big-name brands are hopping onto this social media platform in order to attract new customers.

In 2019 we are seeing everybody from Barbour to de GRISOGONO jump onto Instagram. For example, Barbour launched their #BarbourChristmas campaign – in which Barbour used their classic Snowman cartoon from the beginning of October to set the tone in the run up to the festive season.

https://www.instagram.com/p/B4c3cFRHVta/

John Lewis, on the other hand, are using each piece of Instagram content of static images and videos to reinforce its #JohnLewisChristmas hashtag by using visual storytelling to take its’ consumers on a journey.

https://www.instagram.com/p/B5hm0sVlSU6/

Mulberry look towards using Instagram filters to promote user generated content (UGC) giving you the chance to win the Ultimate Mulberry Experience.

It seems obvious that when it comes to promotion, Instagram is one of the places your brand needs to be seen. In order to make the most out of the platform at your next big event, Point and Stare can even provide you with a live Instagram feed allowing visitors to your event to take and upload pictures on their own accounts, use your hashtag, and then see their images displayed on a projection in real time. You could easily turn this into a competition, with a prize for the most creative shot of the day for example.

For more information on how we can harness the power of social media for your business, contact us today.

 
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