Getting Brand Festive On Instagram
With over 800 million monthly active users and a faster growth rate than Twitter, Instagram is increasingly becoming the social media platform to beat. Given the numbers, it’s no wonder that so many big-name brands are hopping onto this social media platform in order to attract new customers.
Christmas 2017 saw everybody from Barbour to de GRISOGONO jump onto Instagram. For example, Barbour launched their #BarbourChristmas campaign – in which Barbour used their classic Snowman cartoon from the beginning of October to set the tone in the run up to the festive season.
John Lewis, on the other hand, aimed to use each piece of Instagram content of static images and videos to reinforce its #JohnLewisChristmas hashtag by using visual storytelling to take its’ consumers on a journey.
Mulberry appealed to it’s modern, cool audience taking social visual marketing by storm with it’s #MulberryGift and #MyTrueLoveGaveMetoMe, campaigns
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“My True Love Gave to Me”: Part three of our festive film features seven swans-a-swimming, eight maids-a-milking, nine ladies dancing, and compact versions of Darleys, Zipped Bayswaters and Amberleys – proving good things come in small packages. ⠀ Watch the full film by clicking the link in bio or visit mulberry.com and sing along with us, you know the words! 🎤⠀ .⠀ #MyTrueLoveGaveMeToMe #MulberryGifts⠀ Video: @CharlotteMWales⠀ Music: @Commoonicate . Enjoy Free Delivery until 3rd December.
It seems obvious that when it comes to promotion, Instagram is one of the places your brand needs to be seen. In order to make the most out of the platform at your next big event, Point and Stare can even provide you with a live Instagram feed allowing visitors to your event to take and upload pictures on their own accounts, use your hashtag, and then see their images displayed on a projection in real time. You could easily turn this into a competition, with a prize for the most creative shot of the day for example.
For more information on how we can harness the power of social media for your business, contact us today.