We all remember that person in school who everybody wanted to befriend. They were cool, good looking, intelligent and immensely popular, and we all had little tricks up our sleeves to try and coax that person into becoming our friend in an attempt to convince our peers that we were cool.

In the same way that you might have nonchalantly (but rather reluctantly) offered up your favourite lunchtime snack to your admired classmate, when you are designing your website you must make sacrifices – well, just savvy decisions really – to seduce the God of all Internet Gods, Google, to become your best friend and rank you highly in its all-empowering search engine.

The higher you rank on Google, the more accessible you become, and this means the more business comes swinging through your doors. Sound good? Read on.

Search engine-friendly code
Firstly, you need to develop a website with code that Google will not be able to get enough of, equipped with a strong URL, an easily navigable interface and organised content. These attributes are but a selection of those that Google simply loves to feast on, and they are crucial in your path to having a website that will rank well.

This can be a complex process, and employing a professional is often the best way to rest assured you can achieve your goals. At Point and Stare, search engine optimisation (SEO) and visibility are central to our project brief and we ensure that our clients are ticking all of Google’s boxes.

Kingly content
Once you have your brand new, dazzling, professionally designed website, you will need some kingly content to put on that throne. The importance of investing in relevant, engaging, original and entertaining content for your website cannot be stressed enough as Google simply adores fresh content.

While you want to be dastardly and sneak in a good selection of keywords that will place your website in the searches where you want to appear, ensure that you write like an interesting, informative and professional human being and not like a tediously robotic creature trying to lure people to the website by using an overload of supposedly ‘important’ keywords.

Moreover, be intelligent and creative with your titles, as these should catch your readers’ attention and pull them onto your new website. Think about what people search for, how they phrase it and how your title might match what people are looking for.

Ultimately, if you want support with any or all of the above, at Point and Stare we’re here to help. Feel free to get in touch with us today.