In case you hadn’t noticed, online video is big, and getting bigger, but, as usual people are generally sticking with the big boys, YouTube, Vimeo etc.
As the internet is global, so are the platforms for sharing your stuff, especially when it comes to video, that are off the beaten track.
When choosing where to post your latest video, you need to also consider more targetted, relevant platforms.
Compiled below is an alternative A to Z of video social media platforms.
You might not have heard of some of these but they all provide a product or service that can be used in your video social media campaigns alongside, or instead of, the usual suspects.
A – Archive.org: Surprisingly brilliant archive of tons of stuff, including video old and new.
B – Buzznet: Buzznet is a social media platform allowing members participating in communities that are created around ideas, events and interests, most predominantly music, celebrities, and the media.
C – Coub: Coub provides a platform for looped video up to 10 seconds long.
D – Daily Motion: Dailymotion is one of the top video social media platforms in the world where you’ll find outstanding video content from all corners of the world.
E – eBaum’s World: eBaum’s World is an entertainment site consisting mainly of collections of images, memes and viral videos.
F – Funny or Die: Funny or Die is a collective of comedy videos featuring celebrities, comedians and members of the global public started by Will Ferrell.
G – Google Plus is an Internet-based social network that is owned and operated by Google. Users can set up profiles and post content, including videos to their stream.
H – HulkShare is a music platform that allows its users to stream audio and video content to the world.
I – Instagram is the fun way to share your videos, after adding various filters and hashtags, of course, with your followers.
J – Justin.tv was created by Justin Kan, Emmett Shear, Michael Seibel and Kyle Vogt in 2007 to allow anyone to broadcast video online. In February 2014, Twitch.tv’s and Justin.tv’s parent company was rebranded as Twitch Interactive and in August Justin.tv was officially shut down so that the company could focus on Twitch.
K – KakaoTalk was initially a South Korean instant messaging application. As of May 2017, KakaoTalk had 220 million registered and was available in 15 languages allowing users to share content including photos and videos.
L – LiveLeak is a video sharing website that lets users post and share videos. Liveleak places emphasis on current events, politics and reality-based footage such as war scenes from various parts of the world.
M – MySpace: yep, Myspace is still going, if not as strong as it was. Predominantly music based, users can upload content including videos.
N – Niconico is the Japanese video sharing service as well as the Japanese ideophone for smiling. The site won the Japanese Good Design Award in 2007, and an Honorary Mention of the Digital Communities category at Prix Ars Electronica 2008.
O – OneWorldTV was established in 2001 as a nonprofit video sharing and social networking site aiming to Climate Change, Human Rights, Social Justice Sustainable Development etc allowing users to also ‘recommend’ or embed videos from elsewhere.
P – Periscope – I was as surprised as you to see this platform is still going!
R – Reddit allows its (roughly 1/2 billion – Feb 2018), members to submit content to the site such as links, text posts, videos and images, which are then voted up or down by other members.
S – Smule is a place to create and discover new music that you can sing, hum, and play along to. Similar sdtyle to Music.ly.
T – Taringa: Taringa is essentially the largest social networking platform in Latin America allowing users to share their experiences, content and more.
U – UOL TV is a Portuguese (Brazilian) portal for videos, allowing users to submit their videos via their “Mais Uol” and is currently the fourth largest free video sharing website in the world, with over 2 million videos (January 2015).
V – VKontakte (VK): VK is one of the largest social networking platforms in Russia along the same lines as Facebook which means, live video as well.
W – WeChat is the main social media platform in China with around 1 billion MAUs in 2018. The platform allows its members the usual stuff but, also incorporates ‘Moments’ where users are able to share pictures and looping videos up to ten seconds.
X – Xiaoyou was launched in 2009 making it Tencent’s first social network which was then, in 2010, replaced with Pengyou. Tencent’s social network Qzone is linked to in the International and native versions of QQ.
Y – YY: YY is a Chinese based video social networking platform that enables group video chats where something like 100,000 members can watch a single stream allowing them to earn cash.
Z – Zing Me is a Vietnamese social network operated by VNG launched in 2009. Zing Me was the first social network in Vietnam that had the properties of a platform allowing user generated content (UGC) like blogs, photos and videos.
So, there you have the exhaustive list and we hope you find something useful.
As an added bonus, a collegue has published a Free Facebook Marketing Cheat Sheet download it and see what you can achieve.