Which Social Media Platform is Right for Your Business? (Part I)

10 Tips for a Successful Social Media Strategy Pt1

The meteoric rise of social media means that today we have an array of platforms immediately available at our fingertips. For many, this rise has been a godsend, as the freedom of speech offered by channels such as Twitter and Facebook has even sparked dramatic social change during events such as the Arab Spring of 2010–12.

For other folks, however, it can be difficult getting up to the electric speed of the Internet age. For small businesses who want to harness the marketing potential of social media, it can be a headache deciding which social platform will bring you and your brand the most success. Here’s our guide to social media platforms, allowing you to decide which ones will pack the best punch for your business in the online world.

Google Plus
With 540 million monthly users, Google+ is the second most popular social media network.
A series of new features, including Google Hangout, +1 and hashtags, have transformed Google+ into a marketing haven.

Google benefits those who use its products and consequently Google+ offers better Search Engine Optimisation (SEO) for its users compared with other social media channels. Its user base is largely male and its biggest segments are made up of students, technological professionals and creative workers such as bloggers and photographers. For more information, see Point and Stare’s dedicated Google Plus page.

As the largest social network, by the end of 2013 Facebook had acquired an astonishing 1.23 billion monthly users. Brands on Facebook are able to update their followers on exciting news, promotional offers, and new competitions; they can also offer insights into the business with pictures and information. With the famous “like” and “share” buttons used billions of times per day all over the Internet, Facebook is a must for all businesses if simply due to the sheer scale of the giant that the company has become.

We have only touched the tip of the iceberg in Part I, so make sure you tune into Part II of this post to discover what Pinterest, Twitter and Instagram can do for you in the social media world.

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