Twitter is an online social networking service that enables users to send and read short 140-character messages called “tweets”. Registered users can read and post tweets, but unregistered users can only read them.

Point and Stare have been utilising Twitter effectively since March 2009. Over that time we have both won and passed business, developed relationships and gained knowledge. This targeted Twitter page will inform you why your business needs to capitalise on Twitter and how we can help you to do just that.

Why should your business be on Twitter?

  1. Organic reach/affordability: Not only does Twitter give you access to over 250 million potential followers, but unlike Facebook, it’s much easier for your content to actually be seen organically by followers, without having to pay to promote or sponsor tweets.
  2. Up-to-the-minute customer engagement: Twitter has often been referred to as ‘the pulse of the world’, because people share the latest news and information the moment it happens. This means you can quickly and easily share news on your company, keeping it top of mind and relevant for followers.
  3. A brilliant promotional tool: As Twitter provides instantaneous information, it’s not only excellent for promotion in the lead-up to a corporate event, but it’s also great for promotion during an event, making followers feel included even if they can’t attend in person.
  4. Brand awareness and loyalty: By directly engaging and interacting with your company’s Twitter followers, you can build a lasting sense of brand loyalty, while Twitter promotions and regular tweets increase your global brand awareness.

How Point and Stare can make your Twitter profile a success
While Twitter can bring your business all of the benefits listed above and more, the only way to make Twitter a truly efficient marketing tool is by understanding all of the ins and outs—from Twitter advertising, to analytics, and how to get more followers.

Here at Point and Stare, we’re specialists in all aspects of building an online presence for businesses, including through social media. Whether you have an existing social media presence that could use some support, or if you’re starting out from scratch, we provide social media consulting, social media integration, content creation for your social media page or blog, and a whole lot more.

As you’ve seen from our Twitter profile, we know exactly how to craft a custom Twitter marketing strategy that works, creating compelling Twitter content for your profile that will engage and increase your follower base, and get your brand noticed. In line with your company’s requirements and branding, we can develop creative promotional Twitter campaigns like live Twitter Q&As, scavenger hunts, and tweet contests.

Our social media expertise means we can also show you how to use Twitter’s analytics tools and advertising options to your business’s advantage.

There’s virtually no limit to the opportunities Twitter presents for getting your brand out there, so contact us today to find out more on how we could give you the dynamic Twitter profile your business needs.