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5 Web Design Tips for Start-Ups

5 Web Design Tips for Start-Ups

Today, as much business is conducted online as offline, and online advertising and social media strategies are an integral part of most businesses’ marketing plans. For start-ups, this means creating an outstanding website is an essential part of establishing your brand, raising awareness of your products and services, and ultimately, generating revenue. At Point and […]

The Freshest, Newest Ways Your Business Can Use Social Media

The Freshest, Newest Ways Your Business Can Use Social Media

If you’re a business owner, then you’re well aware that your business needs to be on social media, and more than that, it needs to have an actual social media strategy. That’s right—having a Facebook page isn’t going to elicit any ‘oohs!’ and ‘ahhs!’ from your target audience anymore, and neither is having Twitter accounts, […]

Social Media Vs. Mainstream Media

Social Media Vs. Mainstream Media

The argument about which is better, social media or more traditional media forms, has almost become inconsequential. It’s not uncommon nowadays to see news teams pick up their stories from topics that have been trending online, or to encourage their audiences to participate in the conversation using a hashtag. One of the most recent examples […]

3 Web Design Mistakes

Top Three Web Design Mistakes

Picture the scene: you’re browsing the web for a new pair of running shoes, and you click on two different sites. One of them immediately draws you in.

Protect Your Website

Protecting Your Website

It seems like every time we switch on the news nowadays there’s yet another story about a group of hackers gaining access to our details through big websites, or of a website losing data without having had a backup disk. Worries about online security are evidently at the forefront of many people’s minds. Losing your […]

Your Business and Twitter: A Simple Guide

Your Business and Twitter: A Simple Guide

Twitter is full of irritating hashtags and snapshots of lunch plates, right? Wrong. Twitter, when used effectively, can actually have a huge impact not only upon your business, but also upon your overall online presence. Confused? Here’s a simple guide to helping you understand what a simple 140-character tweet can do for you. Google rankings […]

Can Corporate Blogs Generate Revenue?

Can Corporate Blogs Generate Revenue?

If you’re toying with the idea of having a blog for your business website, picture this: you’re looking for tips on cooking a steak, so you do a quick Google search. Guess what? The vast majority of the results you find are going to be taken from blog posts – blog posts on websites that […]

The Top 5 Reasons to Join Google My Business

The Top 5 Reasons to Join Google My Business

For business owners, it’s no secret that managing all of Google’s various business features can be a little overwhelming—from Google+ for Business, to Maps for Business, Google Local, and everything in between, there’s a lot to stay on top of. Realising that their business customers were getting a bit perplexed by all the Google bases […]

3 Reasons Your Business is Stuck in the Mud

3 Reasons Your Business is Stuck in the Mud

You’re a small business owner with a great product or service; you’ve got a website and even a Facebook page, but for some reason, your revenue isn’t what it should be and your business simply isn’t growing. This is a common frustration facing many small business owners—but the question you have to ask yourself is: […]

Is Tumblr Just as Good as WordPress?

Is Tumblr Just as Good as WordPress?

If you’re thinking of starting a website for your business, there are several options out there that are wildly popular; two of the most widely accepted of these are Tumblr and WordPress. While both are the subject of a fair amount of online debate in various tech and business blogs, in our opinion, there’s no […]

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